JANUARY 2023 NOTE: I will forever strive to honor the legacies of Viola Hawes and Furious Styles via my business and personal choices. I'm pretty sure both of them would be in favor of my making a sound business decision, and I'm pretty sure changing our company name to undergoodies is just that. These garments are innovative - and a bit of an overhaul of the way many people have worn underthings their whole lives - so we've found we've got some educating to do out there about these revolutionary - and good - underthings. While we're keeping the name "Furious Viola" close and ready for future endeavors (stay tuned!), undergoodies school starts with our new name now, as of January 2022, "undergoodies." And yes, I capitalize the word Love and I don't capitalize the word undergoodies. Our new site is undergoodies.com. (You don't need to click that - you're already here!) and our social media names are undergoodies, too. Stay comfy, my friends!
Welcome to Furious Viola!
And during that time - which sometimes involved uncomfortable things, from pantyhose to a boss walking through an office saying "Y'all need to wear shorter skirts!" to an office full of women - at some point I began to learn to listen to what discomfort was telling me. I listen now.
The name "Furious Viola" usually begets a strong reaction. Once in a while it's something like, "What?! That sounds weird," but more often it's "Wow! I love it! It makes you look twice, and it's fun." The name is deeply personal to me. Here's its etymology. Can I use "etymology" when explaining a business name?
Viola is the first name of my beautiful, stylish, strong Grammy. Viola Curti Hawes was an irresistible mix of glamour, and style, and smarts, and wit, and ingenuity. She always beat everyone in the family at Scrabble, usually scoring at least one 7-letter 50-point word per game. She was a skilled bargain hunter who often set her sights on sales at Neiman Marcus. She wore lipstick to the mailbox. She brought homemade frozen margaritas (in her 70s at the time) to my going away party when I was off to California. She subscribed to Popular Mechanics magazine, and she designed and built her own pear picker to use in her back yard in Arkansas. (Mind you, she didn't move to Arkansas until she was 75 years old.) She won a golf tournament on her 80th birthday (pictured here, in a OOAK sweater she embellished with appliques like the ones you're about to know). She once told me, after I'd moved back home to Arkansas after a layoff, the biggest break up of my life, and her own cancer diagnosis, that she'd spent all afternoon "looking through magazines for a picture of a horse's backside" to cut out and paste over my ex's face in our photograph on her refrigerator. She too was furious that day ... in her calm, grace-filled, adorable, beautifully-channeled way. I got a lot of time with her after that diagnosis and my move home, some of it giggling at "Tom & Jerry" in the middle of the night from her glamorous king-sized bed. I hope I make her proud with this endeavor.
Now I'm my own little limited liability "corporate thing." And it's almost my whole job description to make sure you are comfortable. Which works well, because I want to know that you had a good breakfast and feel well. Sometimes we need to change ourselves to get comfortable. Sometimes we need to change our surroundings. I hope I can help you change your most intimate surroundings ...